WE DEVELOPED AN INTEGRATED CAMPAIGN WHERE GENTLEMAN JACK PARTNERED WITH OMARI HARDWICK AND LIONSGATE’S CODEBLACK FILMS TO CELEBRATE INDEPENDENT FILMMAKERS. THE GOAL WAS TO DRIVE AWARENESS OF THE BRAND AND PROVIDE A PLATFORM FOR ASPIRING FILMMAKERS.
THE PROGRAM HAD PARTICIPATING FILMMAKERS FROM ACROSS THE COUNTRY WHERE THEY HAD A CHANCE TO WIN MONEY FOR THEIR NEXT PROJECT AND A VIP TRIP TO SCREEN THEIR SHORT FILM, ALONGSIDE AWARD-WINNING ACTOR, OMARI HARDWICK.
WE COORDINATED A SEVEN-CITY TOUR, WITH LOCAL SCREENING EVENTS TO SHOWCASE THE WORKS OF INDEPENDENT FILMMAKERS IN KEY MARKETS. THE LOCAL EVENTS RECOGNIZED A LOCAL WINNER AND FEATURED A PANEL DISCUSSION WITH INDUSTRY EXPERTS.
RESULTS:
6 Million Impressions and 1 Million Video Views.